Professional blogs benefit businesses by providing
industry insight and creating a personal tie between the business and the
consumer. Blogs allow stakeholders
to give feedback that better meet consumer needs and give insight of competing
factors. The interactive
relationship providing the blog with feedback allows the consumer to connect to
the business on a more intimate level. The insight and interactive relationship
give businesses the opportunity to make more informed business decisions (Chau and Xu 2012).
Reference
Chau, M., & Xu, J. (2012). BUSINESS INTELLIGENCE IN BLOGS:
UNDERSTANDING CONSUMER INTERACTIONS AND COMMUNITIES. MIS Quarterly, 36(4),
1189-1216.
No comments:
Post a Comment